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Quality Sites & Environments for Premium Advertisers
Great read by Mike Shields: Making the Wrong Impression – How sites with dubious content are attracting ads from blue-chip brands Obviously, great writing like this has many low quality players...
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Not Quite Cutting the Cord
NBC Universal announced that it will make more than 3,000 hours of Olympics coverage available online to viewers who currently subscribe to cable. This is a choice that more and more media companies...
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Glimpse into Agency Health, Online Advertising Triples ROI
Deutsch LA recently teamed with the 4As on a study that examines the brand health of the ad industry and why people stay or leave. According to the report, “Advertising has freedom-loving people...
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Keeping an Eye on the Consumer Movement
The opening line, “Well, that didn’t take long,” of a Los Angeles Times article, unknowingly captured the reality that makes up the ever-changing behavioral shifts in the digital space. The line was...
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How to Unlock Creativity and Drive Growth
In a comprehensive 2011 IBM study, more than 1,700 chief marketing officers (CMOs) worldwide were interviewed about the current state of the industry. The findings highlighted key challenges, such...
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Is the Online Ad Industry Too Obsessed With Technology?
Robert Hof of Forbes recently published an article titled, “Is the Online Ad Industry Too Obsessed with Technology?” which featured panel discussions from a recent Google online advertising event for...
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Ad Spend Boost, Agency/Client Collaboration & Earned Media
According to AdAge, the nation’s 100 biggest advertisers boosted 2011 total U.S. ad spending by 4.8%. The bump in ad spending is attributed largely to digital media including search, video, and...
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The Disconnect Between Media Placements and Media Spend
On a recent business trip, I thought about all the current advertising mediums across the industry, and how many media professionals who hold ad budgets are in a state of media confusion. While...
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Big Brother, Big Government & Big Opportunities in Advertising
Mashable released a pretty interesting article last week discussing the work the FBI is conducting to build a database of iris scans throughout the U.S. By 2014, tests will take place that leverage...
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Increased Strategy Results in More Agency Opportunities
A recent Digiday article titled, Why Agencies Will Double Down on Strategy, highlights how agencies are increasing their focus on strategy to help clients gain deeper insights into digital...
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The Digital Shift and Internet Ad Spend Outpaces Other Media
“It’s a boom-time business,” as stated in a recent LA Times article, which highlights how select agencies are pushing big brands beyond traditional advertising to take brand storytelling online. One...
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The Everywhere Media Plan
(Digiday) – Consumers are everywhere in media nowadays. It’s time advertisers catch up. The numbers make it clear that the modern media consumer, aka the digital native, is skipping across media...
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Local Media, Ad Engagement, Mobile and Holistic Strategies
Marketers are finding more value in local, digital environments. According to BIA/Kelsey, advertising revenues from all local interactive and digital will grow 13% in 2012. For this year, top...
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Are You Serving Up a Healthy Media Mix?
During American Idol’s widely popular Phillip Phillips’ season, Media Post published an article surrounding the success of a social Twitter campaign Flock to Unlock. This prime example of a healthy...
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Digital is Becoming the New Definition of Marketing
This week, Crain’s Chicago Business published an article titled, “Line between traditional ad agencies, digital upstarts blurs. It highlights the increasing need and demand for digital media. Today,...
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Is There a Missed Media Opportunity During the Olympics Opening Ceremonies?
We’ve been waiting for July 27, 2012 since the closing ceremonies of the 2008 Olympics and it’s finally here. However, today NBC has been met with a certain amount of backlash. In the digital age...
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Tablets are Research and Purchasing Tools
According to eMarketer, one in three online consumers will have a tablet by 2014. With tablet penetration growing, new opportunities to capitalize on consumer behaviors arise. With 41% of U.S....
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Multiscreen Adoption – Who’s in Control?
The Olympic ceremonies have come and gone; medals have been won, and the live-streamed online content at NBCOlympics.com is up and running. Although the Opening Ceremonies were shown on a tape...
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Internet, Tablets and Video Ads
The digital space has changed considerably over the last 10 years bringing tremendous opportunity. Mashable recently published an infograph highlighting the staggering growth, including internet...
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Multi-Screen Usage and How to Grow Small Agencies
A new Google study identifies two primary ways people use multi-screens: 1) Sequential – moving from one device to another to complete a single goal 2) Simultaneous – using multiple devices at the...
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Video, Digital Ad Spending and TV Engagement
Online video had another record-breaking month. According to comScore, 188 million U.S. Internet users watched 37.7 billion online content videos in August, while video ad views totaled 9.5 billion....
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One Obvious Way to Save Publishing
Advertising technology has been all over the mainstream news lately. Whether it’s pre-obituaries lamenting the death of on-line display ads or spotlights on how tech is making it possible for brands...
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